The clock is ticking for Canadian soccer fans – the Michelob Ultra FIFA Contest is offering a once-in-a-lifetime chance to win a VIP trip to the 2026 FIFA World Cup Final in New Jersey, plus hundreds of instant-win prizes. With a grand prize valued at approximately $40,000 CAD, this is one of the most exciting contests of the year for Canadian residents aged 21 and older.
The 2026 FIFA World Cup is making history as the first edition to host 48 teams across 104 matches in the United States, Mexico, and Canada. As the official beer sponsor of the World Cup, Michelob Ultra is celebrating in a big way – giving fans the opportunity to witness soccer’s biggest stage live.
How to Enter the Michelob Ultra FIFA Contest
Entering the contest is simple, and no purchase is necessary. Here’s how:
- Visit the official contest page: Go to https://www.michelobultra.ca/en/contests/fifa
- Create an account or log in to the Michelob Ultra portal
- Complete the entry form and submit your daily entry
You can enter once per day until the contest closes on June 1, 2026. Daily entries maximize your chances of winning both the grand prize and instant-win prizes.
Grand Prize: VIP Trip to the FIFA World Cup 2026 Final
The grand prize winner will receive an all-expenses-paid trip for two to the FIFA World Cup 2026 Final on July 19, 2026, at MetLife Stadium in East Rutherford, New Jersey.
Prize package includes:
- Two tickets to the World Cup Final
- Round-trip economy airfare from the airport closest to the winner’s home
- Hotel accommodation for the duration of the stay
- Ground transportation and select meals
- Spending money allowance
Total approximate value of the grand prize: $40,000 CAD.
For an extra dose of excitement, Michelob Ultra is also offering a unique “job” opportunity – one fan will be hired as the “Superior Player of the Match Chief Trophy Officer,” earning $90,000 to attend the final and carry the trophy onto the field.
Instant-Win Prizes
In addition to the grand prize, hundreds of instant-win branded prizes are available throughout the contest period. These include:
- Michelob Ultra merchandise and apparel
- Exclusive branded gear
- Other soccer-themed prizes
Instant-win prizes are awarded randomly and on a first-come, first-served basis. Each entrant can win up to two instant prizes during the contest period.
Eligibility Requirements
To participate, you must:
- Be a legal resident of Canada
- Be 21 years of age or older at the time of entry
- Not be an employee of the Contest Sponsor (Labatt Brewing Company Limited), FIFA entities, or any affiliated agencies
Provincial liquor authorities are not connected with this contest.
Important Dates & Deadlines
| Event | Date |
|---|---|
| Contest opens | Ongoing |
| Contest closes | June 1, 2026 |
| FIFA World Cup Final | July 19, 2026 |
Entries must be received before the June 1, 2026, deadline. Late entries will not be accepted.
FAQ – Michelob Ultra FIFA Contest
Do I need to buy Michelob Ultra products to enter?
No. No purchase is necessary to enter or win. Any Canadian of legal drinking age can enter online for free.
How many times can I enter?
You can enter once per day during the contest period (between 12:01 a.m. and 11:59 p.m. each calendar day).
How are winners selected?
The grand prize winner will be selected through a random draw from all eligible entries received during the contest period. Instant-win prizes are awarded randomly, on a first-come, first-served basis.
Will I need to answer a skill-testing question?
Yes. Before being declared a winner, selected entrants must correctly answer a timed mathematical skill-testing question – a standard legal requirement for Canadian contests.
Is the contest open to all provinces?
While specific regional contests have different eligibility requirements (Ontario requires age 19+, other provinces require 21+), the main Michelob Ultra FIFA Contest is open to eligible Canadian residents who meet the age requirement and other criteria.
What if the event is cancelled?
The Contest Sponsor is not liable if the FIFA World Cup Final or associated events are cancelled for any reason.
Tips to Maximize Your Chances
- Enter Daily: You can enter once every 24 hours. Set a daily reminder to submit your entry.
- Check for Instant Wins: Since instant prizes are awarded on a first-come basis, enter early in the day.
- Read the Official Rules: Visit https://www.michelobultra.ca/en/contests/fifa/rules for full details.
- Explore Prize Details: Learn more about what you can win at https://www.michelobultra.ca/en/contests/fifa/prizes.
Responsible Drinking Reminder
Michelob Ultra encourages responsible consumption. This contest is intended for adults of legal drinking age. If you choose to drink, enjoy responsibly and never drink and drive.
Don’t Miss Out – Enter Today!
The Michelob Ultra FIFA Contest is your ticket to soccer’s biggest event. With a grand prize valued at $40,000 CAD, hundreds of instant-win prizes, and free daily entries, there’s no reason to wait.
Enter now at michelobultra.ca/en/contests/fifa
Good luck, and may the best fan win!
Disclaimer: This article is for informational purposes. Please refer to the official contest rules for complete terms and conditions.
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